ERIN COFFEY
"a true coming of age tale..."
A kitchen heat press sparks a global merch empire, spanning to partnerships with Forever 21 and sold out drops on Karmaloop. The momentum builds as he launches a viral youtube channel running up millions of views to light the fuse for High Rise Agency, the creative powerhouse behind the industries leading brands and the infamous High Rise Mansion Era... Erin meets with the Escobars, becomes a world famous DJ, and plays ping-pong in Bangkok all while chasing unpaid invoices and dodging angry neighbors.. buckle up
"If Wolf Of Wall Street & Workaholics had a baby"
— Siskel
"I was on the edge of my seat the entire time, speechless"
— Ebert
Episodes
Kitchen Hustle
Starting with just $1,500 and a heat press in his kitchen, Erin builds a viral merch brand from scratch by mastering Instagram in its early days.
Internet Money
Erin leverages the internet to sell merch worldwide, monetizing internet culture and turning celebrity connections into massive revenue streams.
Two Girls One Bong
To push merch sales, Erin starts a YouTube channel and launches the provocative show 'Two Girls One Bong,' which revolutionizes cannabis entertainment and creates a massive new audience for the brand.
An Agency is Born
With a massive audience and orders flying in, a lightbulb moment leads to the launch of High Rise Agency, pivoting from a brand to a powerhouse for others.
The High Rise Mansion
Taking over a $10M mansion in 90210, High Rise hosts 250+ free events, generating millions in deals, billions of views, and creating legendary viral content.
DJ Breadwinner Sells Out
An inside joke from the High Rise Mansion parties evolves into a viral marketing spectacle. Erin's DJ alter ego, 'DJ Breadwinner,' takes over the LA scene, turning absurdity into sold-out shows and proving the power of experiential marketing.
International Content Dealers
The High Rise Agency expands its operations globally, traveling to Bangkok to produce a full-length documentary and cementing their status as international content dealers.
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Jon Jones Partnership
Crafting complete branding systems, logos, and graphics for UFC World Champion Jon 'Bones' Jones.
Roy Choi Feature
Legendary chef Roy Choi rocks High Rise gear on the cover of KoreAm magazine, cementing the brand's cultural influence beyond cannabis.
Box God
The strategy behind getting Dave Portnoy to wear the High Rise logo within 24 hours through masterful social media finessing.
Mr. Weedy
The pioneering cannabis mascot who became a YouTube sensation and viral marketing phenomenon.
Worldwide Merch
High Rise became a worldwide clothing brand, carried by major retailers with constant sold-out drops.
Forever 21 Partnership
Long before mansions and viral fame, billion-dollar brands were already partnering with High Rise's vision.
Gary Vee x K-Swiss Collab
How High Rise got tapped to create content for Gary Vaynerchuk's exclusive K-Swiss shoe drop campaign.
4/20 on Hulu TV
The historic cannabis celebration that made it to mainstream streaming, breaking barriers and setting new standards for cannabis entertainment.